The question of the hour: Is SnapChat right for you and how they hell is it a marketing tool?
According to Hillary Frazier, Sr. Social Media Specialist for Michigan State, brands like Taco Bell, 16 Handles, Rebecca Minkoff, WetSeal, and even the Philadelphia Eagles are using Snapchat.
But for those who are familiar with the popular social media platform that has college aged youth by their phone wielding thumbs, you wouldn’t say that it is a tool for advertising or marketing like Facebook and Twitter. And you are right, its so not.
SnapChat is a tool that enables the brand to seem a little more human (approachable, like-minded and friendly). Once you see the tool as such, you will be able to understand its endless marketing potential for brands (who can be creative) and answer the question if its right for your brand.