Marketing is a constantly changing industry. As new ways to reach consumers are created and developed, marketers are coming up with new strategies to bring attention to their brands. The last few years have seen an increase in social media and mobile usage, and marketers are ready to hop aboard new strategies to reach new audiences. Here are a few marketing trends that Fiducia Marketing believes are starting to heat up.
Everyone’s got a cell phone, but the large number of tablet users is a brand new arena for marketers to take advantage of. Cross-screen experiences will continue to grow, as more people use two screens to digest their media. Integrated campaigns that utilize all screens, including TV, tablets, cell phones, and laptops, will focus on the demographic of those who use more than one screen to get their content. Many people in the…
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