How Are Your Customers Shopping For You?

Marketing Hampton Roads

I touched on something recently during a Hampton Roads AMA panel that really bears repeating, clarifying and driving home for anyone responsible for running a business.

The concept of a purchase funnel is obsolete. Consumers search for information and make decisions based on what they find. Managing what they find, how they perceive your product and how they engage with you is what content marketing is all about.

The goal of content marketing is to facilitate the purchase decision. Over and over again. Your content must be aligned and keep your customer constantly  engaged or your customer will disconnect.

Search for “Purchase Funnel” and you’ll find millions of images and explanations dating back to the dawn of time showing how people move from awareness of a product to purchase. Almost all of them bear a strong resembMarketing Funnellance to the one at right. The consumer or target enters at the…

View original post 601 more words

Advertisements

3 Ways to Increase Traffic to Your Blog

HSW Digital and Social Marketing

Building a blog is simple and it is also a smart business decision for SEO rankings and company relevancy. Many businesses are disappointed, however, when their blog receives little traffic. There are ways to six ways increase traffic to site and promote your blog without breaking the bank or seeming inauthentic.

Via Flickr Maria Reyes-McDavis Via Flickr Maria Reyes-McDavis

  1. Target your audience. Based on what market niche you are writing about, figure out who the audience is and what they like to read. Infographics, storytelling videos, and fact collection are great methods of blogging that appeal to certain kinds of audiences. Having blogs that are different from text only will help you make your content more shareable.
  2. Create valuable content. A blog needs to have a central purpose. It could educate, entertain, or solve a problem. It needs to add value to internet conversations, meaning it cannot be a recycled idea. Always think…

View original post 126 more words

3 MORE Ways to Increase Traffic to Your Blog

HSW Digital and Social Marketing

Building a blog is simple and it is also a smart business decision for SEO rankings and company relevancy. Many businesses are disappointed, however, when their blog receives little traffic. There are ways to six ways increase traffic to site and promote your blog without breaking the bank or seeming inauthentic.

Via Flickr Rosaura Ochoa Via Flickr Rosaura Ochoa

  1. Use links, keywords, and photos. Use keywords in your blog and make sure you are doing it right for SEO optimization. There are many basic SEO guides on the internet that will be more than enough information for you to keyword blogs correctly. Carry that knowledge for your website as well. Make your content varied with links to other places, quotes from people, and mentions of famous people or organizations.

    Make sure blog posts are laid out in a way that is easy for people to engage with and scan easily. When people open a…

View original post 285 more words

The Best Marketing Trends of 2014

Fiducia Marketing

Fiducia Marketing Trends Flickr CC via ebayink

Marketing is a constantly changing industry. As new ways to reach consumers are created and developed, marketers are coming up with new strategies to bring attention to their brands. The last few years have seen an increase in social media and mobile usage, and marketers are ready to hop aboard new strategies to reach new audiences. Here are a few marketing trends that Fiducia Marketing believes are starting to heat up.

Cross-Screen Marketing

Everyone’s got a cell phone, but the large number of tablet users is a brand new arena for marketers to take advantage of. Cross-screen experiences will continue to grow, as more people use two screens to digest their media. Integrated campaigns that utilize all screens, including TV, tablets, cell phones, and laptops, will focus on the demographic of those who use more than one screen to get their content. Many people in the…

View original post 378 more words

Transactional, transformational and transformative leadership theories

kimtunha

Sheilds, C. M. (2010). Transformative Leadership: Working for Equity in Diverse Contexts. Education administration quarterly, 46(4): 558-589.

This article builds on themes of social justice, diversity, inclusion, & equity by looking at transactional, transformational and transformative leadership theories. Transactional Leadership Theory begins with “a desired agreement or item” as leaders act to “ensure smooth & efficient organizational operation through transactions” (p. 564).  I can envision this kind of leadership ending up as being bad for the institution as the actors involved are only in it for themselves.

Transformational leadership theory begins with a “need for the organization to run smoothly and efficiently” as leaders “look for motive, develops common purpose, and focuses on organizational goals” (p. 564).  I think this is a very pragmatic view in which leaders look for common grounds to run an effective institution where staffs’ goals are aligned with the organizational group (department, school, board…

View original post 229 more words

Blogging: Oh, The Places You’ll Go

shopforblogs

By Deanna Dunsmuir

Blogging has become so popular that somewhere in the world a new blog is started every half second. Why are so many of us taking the time to blog? From mothers to CEO’s, Fortune 500 companies, college students, artists and doctors blogging has become an essential part of marketing and the distribution of information. Although most of us do it, many do not fully understand the exponential effects blogging can have.

seus2Blogs have become the most trusted source in social media, yet only 9% of US marketing companies employ a full-time blogger. This means that freelance writers everywhere are being sought out to write relevant and interesting blog topics. Why is this important? Content is in demand today and that means it should be valued. It also means that writers everywhere have a chance to market their services (and shouldn’t sell themselves short!)

The use of blogs have also been proven to generate…

View original post 297 more words

The Best and Worst of B2B Marketing Channels

BlueWave Marketing

While some marketing tactics, such as telemarketing, can be beneficial to both B2B and B2C companies, other marketing channels are most effective with one or the other. Based on studies conducted by MarketingSherpa, InsideSales.com, Software Advice, and Everything Technology Marketing, the following are three consistently effective B2B marketing channels, as well as two consistently ineffective channels.

Effective:

3 Channel EffectivenessCompany website

Throughout the studies, the importance of a well-designed and well-managed company website was consistent. Your company’s website is often the first or second impression of your brand seen by a consumer, so possessing a superior website is crucial. Additionally, if your website is of superior design, it will be easier for potential customers to progress through the purchasing process, thus making leads more attainable.

Events

Whether in person or online, events are an excellent way for your company to gain credibility and spread awareness. For example, webinars—a form of content marketing—provide…

View original post 328 more words